What is The Green Beauty Community?
Green Beauty Community art by Daniel Johnson, 2023
When I first started Salonvironment in late 2020/early 2021, I had no idea where I was going. But I knew that I wanted to build a community.
A place for beauty professionals to learn, to expand their opportunities, and would be able to make a difference in their salon, their neighborhood, and the industry.
While I worked to the bone on a constant stream of new projects, some sticking and some not, I had to understand that I was one person and only had the capacity of one person (while balancing my own personal life). I’ve created free online education, hosted recycling pop-ups, collected waste from salons, started my own plant-based false lashes line, and dove into different environmental organizations to understand the problem at hand. But it was lonely. It’s hard to change the industry alone and I thought I would be alone for a long time.
I was lucky to find three other individuals who felt the same I did - looking for a place to share ideas and expand options for others who want a cleaner, green, and more sustainable beauty industry.
We are proud to announce today that we are officially launching the Green Beauty Community, a place for curated education, open source ideas, and connections to beauty brands that have the same incentives as we do.
Let me introduce to you our founders:
Daniel Johnson, founder of The Salon Chair Guys and Salon Crafts
Mazey Heydman, owner of Sustain Salon and better known as Sustainable Mazey
Jacquelyn Rodriguez, owner of Enlightened Styles, Holistic Salon Academy, and The Salon Owners Holistic Blueprint Podcast
Hannah Craik, founder of Salonvironment
What problems do we want to address?
1. Lack of Information and Education
How We Address It: Providing extensive resources, educational materials, and a forum for salon leaders to share knowledge and best practices in sustainable beauty.
2. Difficulty in Sourcing Sustainable Products
How We Address It: Offering a curated selection of eco-friendly products and connecting salons with sustainable brands and suppliers.
3. High Initial Costs
How We Address It: Sharing cost-effective solutions and strategies for implementing sustainable practices without breaking the bank.
4. Waste Management and Reduction
How We Address It: Offering guidance on effective waste reduction, recycling, and composting practices tailored for salons.
5. Client Awareness and Demand
How We Address It: Providing tools and materials for salons to educate their clients about sustainable practices and the benefits of choosing eco-friendly services.
6. Balancing Sustainability and Profitability
How We Address It: Sharing strategies for salons to maintain profitability while transitioning to more sustainable practices.
7. Overcoming Resistance to Change
How We Address It: Creating a supportive community and providing success stories to inspire and motivate salons to embrace sustainable practices.
8. Staying Updated with Sustainable Trends
How We Address It: Keeping our community informed about the latest trends, innovations, and best practices in sustainable beauty.
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Are you looking to network with other sustainable stylists, partner with clean products, and expand your impact?
As we grow the community with new opportunities to close the gap between environmentalism and beauty, it no longer has to be one or the other.
Join us at Green Beauty Community, read our press release, and listen to our podcast!