How Personalized Beauty Care Reduces Waste
Big retailers like Walmart, Target, Meijer, Ulta have constant stocked shelves of personal care products that market to the public that your hair will have more moisture and bounce and glowing skin like whichever movie star is their brand face at the moment… but, somehow, not all beauty products all can deliever that.
What’s wrong with products from the store?
Commercialized beauty products that are created from large batches with the same generic ingredients have to have a shelf life of ~2 years. They sit in warehouses, then sit in retailers, just for them to maybe be purchased. Most of the ingredients seem to be more focused on keeping the product viable (preservatives) than to focus on what the public is buying the product. These products usually don’t hit the root cause of the reason people buy these products (frizz, dullness, breakage) but seem to attempt to bandaid what people need.
When buying products that don’t give your hair or skin the TLC it deserves, people usually stop using the product altogether even when they have half a container of it left. There isn’t a way to track wasted product to that degree, so the amount of product thrown away. Not to mention formula testers, unsold or returned products and items that expire in warehouses or on store shelves. Arnaud Plas, co-founder of Prose, did his own research on the subject and estimates 20% - 40% of beauty products end up as waste.
What are other options people are looking at?
Companies like Curology skincare and Prose haircare are multiplying by the day to change the way people buy cosmetics. These generic beauty products don’t take into account the medication you use, the type of water you wash with, or your diet - but with personalized beauty care, those things are taken into account and can give a more effective performance. Imagine buying a personal product and having it work so well that you actually finish the whole bottle.
With the rise of personalized beauty care products, this can result in:
Reduction in Waste: With products customized to individual needs, there's less waste in terms of products, packaging, and resources.
More Space: Salons can declutter their shelves by carrying less retail, making more room for the services they excel at.
Trust-Building: Personalized beauty care strengthens the bond between beauty professionals and their clients. It's a sign of a more thoughtful and dedicated approach to beauty.
Simplified Maintenance: Clients can maintain their beauty regimens more easily with products that are genuinely effective.
Cleaner Ingredients: Smaller batches of personalized products don't need to rely heavily on preservatives, resulting in cleaner and safer ingredients for your skin and hair.
As these brands are growing, that means their programs are too. They are opening up options for beauty professionals to work with them so they can also get compensated, instead of taking that retail commission away.
If you’re looking for a change in the salon, check out different personalized beauty care and see what brands align with you! Uplifting personalized beauty care that reduced waste in the beauty industry is a way we can clean up the planet for the better.