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The Big Beauty Trend of 2025: Reduction
The big 2025 beauty trend is reduction. We go over a few big trends that spotlight this and how it relates to reduction. Including: Skiniminalism, Project Pan, Repair Cafes, Concentrated Products, Multipurpose Products, and Product Swaps.
What is a Product Swap?
Product Swaps are essential to reducing beauty waste among communities and starting the conversation of sustainability in the beauty industry.
We have some Product Swap events coming up this summer, come join the fun!

Check out our
Infoguides
for easy ways to transform your habits in a “greener” direction within the beauty industry and other quick reads to keep you informed.